Helping Syncro launch faster campaigns with streamlined automation
Helping Syncro launch faster campaigns with streamlined automation
Client
Syncro
Scope of work
Web App Design
Stack
Figma
/Project Overview
Summary
Syncro is a next-gen marketing automation platform designed to help growth teams launch campaigns faster, with less friction and more collaboration. The product aims to replace bloated, outdated CRMs and automation tools with a focused, minimal dashboard that empowers marketers to create, trigger, and monitor campaigns — all without writing a single line of code.
We worked closely with the Syncro team from concept to launch — leading product strategy, UX/UI design, and development to bring this vision to life.
Syncro is a next-gen marketing automation platform designed to help growth teams launch campaigns faster, with less friction and more collaboration. The product aims to replace bloated, outdated CRMs and automation tools with a focused, minimal dashboard that empowers marketers to create, trigger, and monitor campaigns — all without writing a single line of code.
We worked closely with the Syncro team from concept to launch — leading product strategy, UX/UI design, and development to bring this vision to life.
120+
Screens Designed
Web
Platform
50+
Early Users Onboarded
/Problem Statement
Challenges
Clunky Tools Were Slowing Teams Down
Clunky Tools Were Slowing Teams Down
Marketers were spending too much time figuring out complex tools instead of launching campaigns. Existing platforms were too heavy, too segmented, or just not intuitive.
Marketers were spending too much time figuring out complex tools instead of launching campaigns. Existing platforms were too heavy, too segmented, or just not intuitive.
No-Code, But Not No-Limit
No-Code, But Not No-Limit
Most “no-code” tools either lacked flexibility or required technical workarounds. Syncro needed to feel easy for beginners and powerful enough for power users.
Most “no-code” tools either lacked flexibility or required technical workarounds. Syncro needed to feel easy for beginners and powerful enough for power users.
Collaboration Was Broken
Collaboration Was Broken
Marketers, developers, and founders needed to sync on campaigns — but most tools siloed information across tabs and roles. Syncro had to centralize control and keep everyone in the loop.
Marketers, developers, and founders needed to sync on campaigns — but most tools siloed information across tabs and roles. Syncro had to centralize control and keep everyone in the loop.
/Solution
Our Approach
Strategy & Product Mapping
We kicked off with workshops to clarify Syncro’s core workflows, define ideal user journeys, and simplify what “automation” should feel like in 2025.
We focused on:
• Speed: Can a marketer trigger a campaign in 3 clicks?
• Clarity: Is the campaign flow easy to audit or duplicate?
• Collaboration: Can someone hand off, preview, or edit with zero hand-holding?
Strategy & Product Mapping
We kicked off with workshops to clarify Syncro’s core workflows, define ideal user journeys, and simplify what “automation” should feel like in 2025.
We focused on:
• Speed: Can a marketer trigger a campaign in 3 clicks?
• Clarity: Is the campaign flow easy to audit or duplicate?
• Collaboration: Can someone hand off, preview, or edit with zero hand-holding?
UX/UI Design
confident — with subtle animations, simplified menus, and a structure that mirrored how growth teams naturally think.
Key Screens:
• Dashboard Overview – campaign snapshots, analytics, and quick actions
• Campaign Builder – a clean drag-and-drop flow editor
• Audience Manager – segment and target with smart filters
• Automation Triggers – time-based, behavior-based, or manual
• Performance Analytics – real-time metrics with export & share options
UX/UI Design
confident — with subtle animations, simplified menus, and a structure that mirrored how growth teams naturally think.
Key Screens:
• Dashboard Overview – campaign snapshots, analytics, and quick actions
• Campaign Builder – a clean drag-and-drop flow editor
• Audience Manager – segment and target with smart filters
• Automation Triggers – time-based, behavior-based, or manual
• Performance Analytics – real-time metrics with export & share options
🧩 Building a Scalable Design System
As Syncro grew, so did the need for consistency across its expanding interface. We collaborated closely with both the founders and dev team to establish a flexible yet robust design system that could evolve with the product — without slowing it down.
We began by mapping the full flow of the app — from campaign creation to performance analytics — and identified key navigation pain points that could affect user experience at scale. From there, we redesigned the navigation structure to simplify how users move through the platform, reducing decision friction and surfacing core actions faster.
The design system includes:
• Modular layouts for campaign builders, trigger settings, and analytics dashboards
• A reusable component library with clear naming, states, and documentation
• Flexible charting & data visualization patterns to support granular campaign insights
• Standardized tokens for spacing, color, and typography to maintain cohesion across pages
We also supported the product team in designing more complex operational flows, like integrations, billing, and account management — ensuring the experience felt as seamless on the backend as it did at launch.
The result is a system that balances structure and speed — giving the team confidence to ship updates quickly without sacrificing design integrity.
As Syncro grew, so did the need for consistency across its expanding interface. We collaborated closely with both the founders and dev team to establish a flexible yet robust design system that could evolve with the product — without slowing it down.
We began by mapping the full flow of the app — from campaign creation to performance analytics — and identified key navigation pain points that could affect user experience at scale. From there, we redesigned the navigation structure to simplify how users move through the platform, reducing decision friction and surfacing core actions faster.
The design system includes:
• Modular layouts for campaign builders, trigger settings, and analytics dashboards
• A reusable component library with clear naming, states, and documentation
• Flexible charting & data visualization patterns to support granular campaign insights
• Standardized tokens for spacing, color, and typography to maintain cohesion across pages
We also supported the product team in designing more complex operational flows, like integrations, billing, and account management — ensuring the experience felt as seamless on the backend as it did at launch.
The result is a system that balances structure and speed — giving the team confidence to ship updates quickly without sacrificing design integrity.
Syncro
This platform gave our team superpowers. Since we started working with J&J Studio, they’ve become more than designers — they’re product thinkers who’ve helped shape what Syncro is today.
Chizitera
Head of Product @ Syncro
/Conclusion
Project Outcome
Since early last year, we’ve partnered closely with the Syncro team across multiple initiatives — from their flagship marketing platform to internal workflow tools and strategic UX audits. This ongoing collaboration has deeply shaped our approach to automation design, blending speed, clarity, and flexibility across every release.
Today, Syncro supports 250+ users across early-stage teams and fast-growing startups — helping them launch campaigns 40% faster while cutting down manual ops and tool-switching by over 30%.
Since early last year, we’ve partnered closely with the Syncro team across multiple initiatives — from their flagship marketing platform to internal workflow tools and strategic UX audits. This ongoing collaboration has deeply shaped our approach to automation design, blending speed, clarity, and flexibility across every release.
Today, Syncro supports 250+ users across early-stage teams and fast-growing startups — helping them launch campaigns 40% faster while cutting down manual ops and tool-switching by over 30%.