MVP design & build for a next-gen logistics startup
MVP design & build for a next-gen logistics startup
Client
Veloo
Scope of work
App Design
App Design
App Development
App Development
Stack
Figma
/Project Overview
Summary
We partnered with Veloo to bring their delivery platform to life — handling everything from product strategy and user flows to interface design and front-end implementation. The goal was clear: build a lightweight, mobile-first MVP that made eco-friendly delivery feel fast, intuitive, and trustworthy.
Through a series of focused sprints, we designed a streamlined booking experience, real-time order tracking, transparent pricing screens, and supportive tools for riders and vendors alike. Every interaction was crafted to reflect Veloo’s clean, community-driven brand while ensuring a frictionless experience on low-bandwidth mobile networks.
From UX to UI to development, we delivered a fully functional MVP that helped Veloo launch quickly, test confidently, and scale with purpose.
We partnered with Veloo to bring their delivery platform to life — handling everything from product strategy and user flows to interface design and front-end implementation. The goal was clear: build a lightweight, mobile-first MVP that made eco-friendly delivery feel fast, intuitive, and trustworthy.
Through a series of focused sprints, we designed a streamlined booking experience, real-time order tracking, transparent pricing screens, and supportive tools for riders and vendors alike. Every interaction was crafted to reflect Veloo’s clean, community-driven brand while ensuring a frictionless experience on low-bandwidth mobile networks.
From UX to UI to development, we delivered a fully functional MVP that helped Veloo launch quickly, test confidently, and scale with purpose.
30+
Screens Designed
iOS & Android
Platform
5x
Month Design&Dev Sprint
/Problem Statement
What we set out to fix
Delivery in Abuja was unreliable, overpriced, and inconsistent
Delivery in Abuja was unreliable, overpriced, and inconsistent
Most courier services were informal or difficult to trust — relying on phone calls, unclear pricing, and slow handoffs. For individuals and small vendors, this made simple deliveries a frustrating, day-to-day problem.
Most courier services were informal or difficult to trust — relying on phone calls, unclear pricing, and slow handoffs. For individuals and small vendors, this made simple deliveries a frustrating, day-to-day problem.
Eco-conscious options didn’t exist in the local market
Eco-conscious options didn’t exist in the local market
Despite growing awareness of traffic, noise, and air pollution, Nigeria’s logistics space lacked a sustainable alternative. There was an opportunity to build a service that was not just faster — but also friendlier to the environment.
Despite growing awareness of traffic, noise, and air pollution, Nigeria’s logistics space lacked a sustainable alternative. There was an opportunity to build a service that was not just faster — but also friendlier to the environment.
/Solution
Designing the MVP around what mattered most
Designing the MVP around what mattered most
In less than six months, we brought Veloo’s idea to life — turning a bold logistics concept into a fully functional, mobile-first delivery platform. From early UX planning to high-fidelity design and implementation, we crafted an experience that feels both simple and powerful for users, riders, and vendors alike.
In less than six months, we brought Veloo’s idea to life — turning a bold logistics concept into a fully functional, mobile-first delivery platform. From early UX planning to high-fidelity design and implementation, we crafted an experience that feels both simple and powerful for users, riders, and vendors alike.
Every touchpoint was built with clarity and speed in mind. We streamlined the delivery request flow, created real-time tracking with ETA updates, and designed a lightweight dashboard for riders to accept and manage jobs with ease. The interface reflects Veloo’s clean, eco-conscious identity, while ensuring smooth performance on devices common in the local market.
Every touchpoint was built with clarity and speed in mind. We streamlined the delivery request flow, created real-time tracking with ETA updates, and designed a lightweight dashboard for riders to accept and manage jobs with ease. The interface reflects Veloo’s clean, eco-conscious identity, while ensuring smooth performance on devices common in the local market.
A Clean, Confident Identity for a New Kind of Delivery
A Clean, Confident Identity for a New Kind of Delivery
We developed a bold yet minimal visual identity for Veloo that reflects its core values: speed, transparency, and sustainability. The color palette — creates a sense of calm efficiency, while still standing out in a crowded market.
The identity was designed to be flexible and consistent across use cases — from everyday deliveries to vendor partnerships and community-driven campaigns. Whether viewed in-app or on marketing touchpoints, Veloo’s branding maintains clarity and purpose.
With its clean aesthetic and mobile-first visuals, the brand system supports the product’s core promise: to move anything, anywhere — with less friction and more impact.
We developed a bold yet minimal visual identity for Veloo that reflects its core values: speed, transparency, and sustainability. The color palette — creates a sense of calm efficiency, while still standing out in a crowded market.
The identity was designed to be flexible and consistent across use cases — from everyday deliveries to vendor partnerships and community-driven campaigns. Whether viewed in-app or on marketing touchpoints, Veloo’s branding maintains clarity and purpose.
With its clean aesthetic and mobile-first visuals, the brand system supports the product’s core promise: to move anything, anywhere — with less friction and more impact.
Veloo
We knew we wanted to build something different — not just another delivery app. The team helped us shape Veloo into a clean, intuitive product that fits right into everyday life here in Abuja. From the flat-rate booking to the rider dashboard, everything feels fast and familiar. The design doesn’t just look good — it works. Launching with an MVP this solid gave us the confidence to hit the streets and start scaling.
Chizitera
Product Owner
/Conclusion
Project Outcome
Veloo launched with a clear, focused MVP that delivered on its promise: fast, eco-conscious delivery optimized for local needs. Within weeks of launch, users were able to book rides, track packages, and complete deliveries with minimal friction — proving the core experience was both intuitive and reliable.
On the operations side, the rider dashboard streamlined job fulfillment, reduced coordination delays, and gave Veloo the tools to onboard couriers quickly. The clean, mobile-first UI ensured the platform worked well across a range of devices common in Nigeria.
From design system to deployment, our team delivered a lightweight but scalable foundation — giving Veloo the traction it needed to test, validate, and grow in the Abuja market.
Veloo launched with a clear, focused MVP that delivered on its promise: fast, eco-conscious delivery optimized for local needs. Within weeks of launch, users were able to book rides, track packages, and complete deliveries with minimal friction — proving the core experience was both intuitive and reliable.
On the operations side, the rider dashboard streamlined job fulfillment, reduced coordination delays, and gave Veloo the tools to onboard couriers quickly. The clean, mobile-first UI ensured the platform worked well across a range of devices common in Nigeria.
From design system to deployment, our team delivered a lightweight but scalable foundation — giving Veloo the traction it needed to test, validate, and grow in the Abuja market.